He was courage to started this new field as we can see that he was a man who is brave to try something new. He own his new company in March 2011 named Fixi, a company that is published Bahasa Malaysia fiction. Quoted from an interviewed with him in The Star, “I am not going to be quoted as saying that they’re bad or anything, but I just want something slightly different. Because a lot of these books seem to be targeted at young, Malay women – but what about the rest of the population?” asks Amir.
“It can’t be true that all young Malay women have all the same taste either,” he adds.
He come up with this idea when he realized that the majority of Bahasa Malaysia readers is a women and because of that the leader of market is romance novel. He sees that in last August 2010 when he was going to a book event honoring the most popular books of the year when 10 best Bahasa Malaysia novels for that year were romance novels. More info here .
Amir Muhammad also known as Indie books "godfather". This is because he received a lot of awards because of his writing in Fixi. Information about his writing in Fixi that make him get Indie books "godfather" in here . It was a prove that Amir Muhammad was a founder and publisher of Buku Fixi in here . He also won a n awards for his achievement in this 'Fixi world' at London Book Festival. Look here . He writing in his works at fixi was about urban contemporary novels . Look here .
Amir Muhammad who brings a new era in writing world when publishing a Fixi books.
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